Post-Baccalaureate Diploma in Marketing and Data Analytics

This unique two-year post-baccalaureate diploma (60 credit/20 course) is aimed at students with a bachelor degree in any business or science program who wish to pursue a career in Marketing and Data Analytics. Students will receive thorough training in statistics and data science. Term one of this program sets the mathematical and statistical foundation for higher level learning in the marketing and data science area. In subsequent terms, students build on, and apply, these foundational skills to a diverse set of areas. While many of the applications have a business or marketing focus, the mathematical, statistical, and data science concepts learned are universally applicable to a wide range of disciplines.

Admission Requirements

Successful completion of a recognized Bachelor Degree in any business or science program. A post-secondary basic calculus course, or equivalent, is highly recommended.

A student who has completed a recognized undergraduate degree in a non-business or non-science program may be admitted to the program provided they pass the Okanagan College Basic Algebra Proficiency Test with a minimum score of 20/25 AND the Calculus Readiness Test with a minimum score of 16/25.

Program Outline

Graduation Requirements

Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.