Bachelor of Business Administration - Marketing Specialty
Entry into the first year of the degree program:
- Students will require a laptop (see program specifications).
- B.C. secondary school graduation or equivalent.
- English 12 with minimum 70% or alternatives.
- Students graduating from secondary school in or prior to 2012: A minimum of 85% in Applications of Mathematics 12 or a minimum of 60% in either Principles of Mathematics 12 or an equivalent Provincial Level Adult Basic Education mathematics course.
Students entering Grade 10 in or after 2010 and/or completing the new mathematics curriculum: A minimum of 60% in one of Pre-calculus Grade 12, Foundations of Mathematics Grade 12, or Apprenticeship and Workplace Mathematics Grade 12, Apprenticeship Mathematics 12, or the equivalent Provincial Level Adult Basic Education mathematics course.
Secondary students who enter the Business Administration degree or diploma program with a minimum grade of 73% in Accounting 12 may request credit for BUAD 111 (Financial Accounting I).
Selective Admission Process: Applicants will be granted admission based on their grade average for English, Mathematics and two other academic courses chosen to the advantage of the applicant.
Mature applicants are at least 19 years of age and have been out of full-time secondary study for at least one year. Secondary graduation will be waived for mature applicants.
Qualifying status: Applicants who ultimately fail to satisfy the specific English and/or math entrance requirements may be granted admission to and be allowed to remain enrolled in the business program as qualifying students subject to the availability of space after the admission and registration of qualified applicants. Qualifying students may concurrently register in a maximum of three first-year business courses, any three for which they satisfy the prerequisites. Qualifying first-year business students will not be considered to be continuing students and will, therefore, be allowed to continue in the program after the qualifying year only if all outstanding course entrance requirements have been successfully completed.
Entry into the third year of the degree program:
- Successful completion of a recognized Business Administration diploma program or equivalent with a minimum grade average of 67%; or completion of 60 university-level credits (with a minimum of 24 credits at the 200-level or higher) with a minimum grade average of 67%; or completion of an Associate Degree in Arts or Science with a minimum grade average of 67%.
- Applicants must submit a statement (500 words maximum) outlining their personal objectives and career goals.
- Applicants must submit a statement (500 word maximum) outlining their work experience and community involvement.
Selective Admission Process: Applicants will be ranked and admitted according to the grade average of their respective diploma, associate degree or 60 credits of university courses, as stated above.
Prior Learning Assessment: Where a student has prior learning in the following courses BUAD 111, 116, 121, 128, 176 and 293, credit may be awarded if the student successfully passes a challenge exam. Contact the Business Administration department for more information.
Co-operative Education: Entry into the co-operative education option is a student's choice, and subject to completion of all first-year courses and an overall grade average of 65%.
Students must complete a minimum of 120 credit hours as prescribed below:
Business and Canadian Government Policy
and one of:
21 credits of Business electives at the 300 level or higher
15 credits of Business electives at the 100 level or higher
12 credits of Business or non-business electives at the 300 level or higher
3 credits of Business or non-business electives at the 100 level or higher
9 credits of non-business electives at the 100 level or higher
*With permission of the department other MATH or STAT courses may be substituted. STAT 121 is an approved substitute for STAT 124.
**With permission of the department other CMNS or ENGL courses may be substituted. Six credits of CMNS or ENGL are required for graduation, but nine credits are strongly recommended.
Non-business electives must be part of a diploma or degree program. COSC 122, MATH 111, MATH 120 and MATH 160 cannot be used as non-business electives in the BBA program.
While satisfying all the requirements outlined above for the Bachelor of Business Administration degree, students must include the following courses in their Business elective choices to specialize in Marketing:
Introduction to Marketing Research
Advertising and Marketing Communications
Plus four of:
Logistics and Supply Chain Management
Marketing Analytics and Data Analysis
Customer Relationship Management
Note: *Students with credit for BUAD 268: Marketing Research are not required to take BUAD 210 or 344 and must complete five marketing electives instead of four. Students with credit for BUAD 268 must complete five marketing electives, one of which may be BUAD 344.
Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.
Students who wish to specialize in Marketing must meet the requirements listed below under Marketing Specialty. Students who only meet the basic requirements will continue to earn a general studies BBA.