Post-Baccalaureate Diploma in Marketing
This 20-course post-baccalaureate diploma is aimed at students with a bachelor degree in any business or non-business program other than those with a marketing major or specialty who wish to pursue a career in the marketing field.
Successful completion of a recognized Bachelor Degree in any business or non-business program other than those with a marketing major or specialty.
Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.
Introduction to Marketing Research
Advertising and Marketing Communications
and two BUAD electives*
and four BUAD electives*
*The six BUAD electives must be chosen from the following:
Events Management and Marketing
Marketing Analytics and Data Analysis
Customer Relationship Management