Post-Baccalaureate Diploma in Marketing
This 20-course post-baccalaureate diploma is aimed at students with a bachelor degree in any business or non-business program other than those with a marketing major or specialty who wish to pursue a career in the marketing field.
Admission Requirements
Successful completion of a recognized Bachelor Degree in any business or non-business program other than those with a marketing major or specialty.
Graduation Requirements
Successful completion of the prescribed and elective courses as listed in the program outline with a minimum graduating grade average of 60%.
Program Outline
Semester 1
Semester 2
BUAD 210 Introduction to Marketing Research
Semester 3
BUAD 266 Advertising and Marketing Communications
OR
and two BUAD electives*
Semester 4
and four BUAD electives*
*The six BUAD electives must be chosen from the following:
BUAD 334 Events Management and Marketing
BUAD 344 Marketing Analytics and Data Analysis
BUAD 470 Customer Relationship Management